No less than what we need, no more than what we want.


As Boomers enter their third stage of life, we are seeing the beginnings of a consumer movement that actively questions when, where, and how individuals and their families will experience their end of life care. We now have the first generation of health care practitioners trained in the specialty of palliative care, while the hospice movement has continued to grow. There is also a movement for physician aid in dying. 

We want to expand the awareness and understanding of a broader array of options for end of life care and ensure there are systems in place to deliver the care that patients desire. We will do this by exploring new ways for more individuals, families and communities to think, talk and plan for this time of life, by equipping health care providers with better skills and training, and by supporting better public policies that support all these efforts to increase both the demand and the supply of better end of life care.

At this pivotal moment, we see encouraging momentum building and a host of innovations on the horizon.