Amy Errett, Advisor


Amy’s multifaceted career has ranged from founding and starting new companies, to investing in startups, to volunteer nonprofit leadership. Currently, Amy is Founder and CEO of Madison Reed, a beauty brand that is challenging industry titans L’Oreal and Clairol. She is also a Venture Partner at True Ventures, focusing on investments in consumer and ecommerce startups.

Prior to founding Madison Reed, Amy was a General Partner responsible for the Bay Area office of Maveron, a leading venture capital firm co-founded by former Starbucks CEO Howard Schultz. Before Maveron, Amy was CEO of Olivia, where she repositioned the travel business as a complete lifestyle company. In 2006, she was named the Ernst & Young Entrepreneur of the Year for Northern California.

Amy also served on the senior management team at E*TRADE where she diversified the company beyond its brokerage offerings and ran a $200 million business. This followed 10 years as founder and CEO of The Spectrem Group, a worldwide strategic consulting firm. Amy sold Spectrem to NFO, an IPG subsidiary.

Amy believes in the power of giving back and dedicates herself to supporting humanitarian organizations. For 22 years, Amy provided strategic counsel to GLIDE – San Francisco’s largest non-governmental, social services organization – as Chairperson of the Board of Trustees, and she continues to serve as a GLIDE board member. Amy is also a member of San Francisco’s Barbary Coast chapter of YPO, and serves on the boards of GLAAD, University of Connecticut Foundation, Common Sense Media, and Friends of the Children.